Streaming’s the evolution of reality TV with more reality in it. Gaming, podcasting, ASMR (or at least what ASMR was supposed to be,), etc., streamers share a sizeable chunk of their reality with an audience.
Now, this reality may be audience-induced and driven, but it still is as close to the real ‘you’ as possible, where you are the streamer.
How much do streamers make then?
They make loads. Streaming creates an audience sporting enviable retention statistics, the holy grail for businesses who pay huge bucks just to advertise to this crowd who’ll surely log in tomorrow as well.
That’s the gist of it, how streaming works, on a conceptual level. Let’s dive into everything else.
Top Streaming Platforms and How They Print $
Anybody who spends a decent amount of time on the internet knows about YouTube. It has invaded our daily lives, and for many of us, it’s one of our primary sources for daily entertainment (or TikTok maybe?)
All this leads to companies studying market trends and deducing that the most eyeballs their product is going to get are probably videos.
With regards to the same, more and more ads are getting run on these platforms because that is a huge deciding factor on where your purchasing power is exercised.
Finally, we come to the content creator, who obviously pockets a cut from the ads as their profit for letting Google run ads on their channel/videos.
Twitch is a different beast, however. Your persona largely determines the amount of success you are going to have on this platform, but there are caveats. Just having a colorful personality doesn’t mean anything on Twitch.
The same follows for the others like Mixer, Facebook Live, IGTV, etc.
The Tier System
Let’s take in a case study to understand the business of streaming better.
Gamer, streamer, tutorial expert, and streaming coach Harris ‘Alpha Gaming’ Heller describes the earning pyramid of streaming as a three-tier setup. He further mentions that it is “a cardinal sin” for content creators to display their earnings from these platforms.
Which makes a lot of sense when you think about it. We watch content creators’ everyday lives because they are, well, normal.
And once we find out about the purchasing power that they have, it becomes increasingly difficult for us to continue that relationship of relatability.
Alpha expands upon his explanation of the Tier system, in saying that the tiers of the earning pyramid aren’t really in pyramid form, i.e., the tiers aren’t mutually exclusive to each other.
Streamers start by, obviously, streaming and building an audience. Alpha claims that his audience sits at around 400-500 per stream, and his paid subscriber count sits at roughly 2.5K. He goes further into detail about his specific Tier 1, which he describes as multi-platform integration.
Most streamers will have secondary entertainment that they try to provide to build an audience on another platform and integrate them into their main one.
In this case, Alpha says that his main platform is Twitch, and the amount of YouTube tutorials he has provides immense value to his audience on the platform, a percentage of which then start consuming his content on his primary platform.
That, put simply, is multi-platform integration.
For example, celebrity streamers like Shroud will hire an editor to upload a couple of highlight videos pulled straight from their stream in a week, which can depend on the viewership on the secondary platform, more than double their earnings.
Multi-platform integration also raises the value of the sponsorships that you can get, which in turn nets you a bigger profit and more sponsorship, resembling a revolving door.
Tier 2 is basically galvanizing your source of income. In Alpha’s case, he says Tier 2 offers you better sponsorships which helps in case the earnings that you get from just your audience diminish in a month.
His monthly income can thus, in his own words, go upwards from $20,000 in a single month. Now that is a crazy amount, but nowhere as crazy as Ninja making $2-3 million streaming with celebrated hip-hop mogul Drake.
As well as sponsorships, affiliate marketing is a huge part of a streamer’s income. Alpha’s affiliate marketing deals can net him quite a good chunk of his monthly average.
Tier 3 is multiplication. Now we go into business ownership territory, and this is where Alpha makes the difference between the thought process behind the tiers.
Each tier expands upon the sources and the scale of income that streamers can have, and each tier increases their chances and options of pursuing other avenues and expanding their business.
As the most famous example of that statement, Matthew ‘NadeShot’ Haag runs the incredibly successful 100 Thieves in California, which along with his own content, has significantly boosted his earnings and will continue to do so.
With that out of the way, we move on to your favorite part. How much do streamers make?
And how did they get there?
How much does Twitch pay?
And the likes.
How Much Do Streamers Make? Top 27 Streamers Today
31-year-old Timothy John Betar is a streamer and internet sensation who made his name from his extravagant antics and versatility, playing many video games, amassing hours of content, and an international audience.
Tim has made $400,811 over the period of lockdown.
The king of presence himself, Guy ‘DrDisrespect’ Beahm is a brash, outspoken and explosive streamer who primarily is known for his proficiency in several video games ranging from Call of Duty Warzone to PLAYERUNKNOWN’s Battlegrounds.
The Doc, as he is commonly known among fans, made an eye-watering $318,604 even after getting permanently banned from Twitch.
Imane Anys, better known as ‘Pokimane’ among her army of fans and followers, is a Canadian female Gamer, Streamer, and YouTuber known mostly for her live streams where she plays a variety of video games and talks to her audience.
Imane is also part of an entertainment group called Offline TV and made $255.526 over the lockdown period.
Marcel Eris, better known by his gamertag MontanaBlack88, is a German YouTuber and streamer who built a major fanbase in his homeland before becoming the highest-subscribed streamer on Twitch in September 2019.
The 31-year-old cites his troubled upbringing as a reason to want to inspire people. Marcel has made $242,072 in the last 12 months.
Zack, the mononymous streamer known as Asmongold in the onlineverse, is a 31-year-old variety content creator from the United States who rose to fame with his excellent World of Warcraft gameplay and reactionary content.
In the past year, Asmongold made $239,662 from streaming alone, discounting his work on his media output group One True King.
Benjamin Lupo began his career creating content around Bungie’s Destiny, later moving on to Fortnite where he saw astounding success, which led to him streaming with major league names such as Ninja, and TimTheTatman.
Lupo has also been a strong voice in the community with his commentary on various social issues surrounding gaming and has raked in $212,317 inside last year.
Along with being a singer, rapper, and music producer, Ronald Joseph Radke has found immense success streaming on Twitch to his listeners and fans, with his over-the-top rocker persona and post-punk gait.
Along with that, he still maintains touring with his band and has made $200,214 over the last year.
Bruce Greene is a 39-year-old actor, voice artist, and all-around content creator and video game journalist with one of the best CVs in all of the entertainment, having worked with the Rooster Teeth and the now-defunct Machinima.
Another mononymous streamer who hasn’t revealed much of the details of his personal life and childhood, Jesse, commonly known as MOONMOON on the internet, is a 31-year-old streamer who got his big break from playing Overwatch, and now streams a variety of games on his Twitch channel.
Kevin Andreas Teller, better known as papaplatte on Twitch, is another German streamer who made his name in a variety of games including Counter-Strike: Global Offensive, Valorant, Super Mario, and Fortnite.
He is a partnered livestreamer making his living off of Twitch and has made $184,286 since last year.
Cristiano Spadaccini, a 25-year-old Italian better known by his internet alias Zano XVII, is a streamer who has a massive following on Twitch where he mostly streams FIFA content.
Currently, Zano has over 553,000 followers on Twitch and has made over $172,678 from his content on multiple platforms.
This list isn’t just a study of analytics, it goes to show how much the definition of entertainment for us has changed. Well, in short, now we want to see people playing a video game and interacting with them instead of playing the game ourselves and interacting with our friends.
This doesn’t necessarily mean that that’s a bad thing, however, as content creators like Ninja, Pokimane, Sykkuno, Shroud, and Nadeshot have fulfilling and value-adding content which is easier to consume without a lot of mental tax on their audiences.
That being said, these are just numbers based on subscriptions, bits, and donations to the channels and not their marketing earnings.
A streamer or content creator can have multiple partnerships and their own merchandise marketed to their audience because of their sheer pulling power, and we feel this is what prime-time entertainment is shifting towards; making the niche into the mainstream.
This article wouldn’t have been possible without the metrics provided by Casumo for the top 50 streamers according to earnings across the board.
Q. How much do streamers make in a day?
Depends on their sum audience across platforms. On average a streamer’s income entirely depends on their engagement and can go from $500-$5000 a day depending on the entire pulling power that they have.
Q. How much does a streamer with 500 viewers make?
An ‘entry-level’ streamer with 500 viewers can expect to make as much as $2000 a day depending on their marketing capabilities, and the audience that they have potentially cultivated.
Q. Who is the highest-paid Twitch streamer?
Tyler ‘Ninja’ Blevins is the highest-paid Twitch streamer in the world, with an estimated net worth of over $25 million as of 2021.
Q. How much do streamers make from ads?
Well, content creators can make a lot from ads, they aren’t as prevalent with streamers, but multi-platform integration can net them as much as $10000 per ad, including shoutouts, posts, and in-video ads.