Microsoft Cuts HD DVD Price
26th July 2007
Source: Press Release
With the battle between HD DVD and Blu-Ray heading into the deciding round, Microsoft has cut the price of its HD DVD add-on with the XBox Elite just around the corner.
While the price of the Xbox 360 HD DVD player has only been cut by $20, if you purchase one between August 1st and September 30th, they'll throw in five free films to get your collection underway.
"With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition," said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft. "From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox Live Marketplace - both of which have a selection of the best content Hollywood has to offer. Today's announcements around '300' and 'Heroes: Season 1' are great examples of how we believe HD content can be offered to customers."
Fingers crossed such an incentive is on the cards for Europe, which would give the format a real boost against blu-ray.
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